Friday, 26 August 2016
Week 6
Studio this week hasn't really helped me a whole lot. I am feeling very lost with what I am going to do for my brief and hope that the break might refresh me and my ideas.
Monday, 22 August 2016
Week 5
This week has again seen the highs and lows.
On Tuesday we had our presentations which didn't go as well as I would've hoped. I am pleased that this part of the project is now finished so that I can move forward with a new brief.
It was interesting looking over the briefs done by the other teams as in our stream we had been told not to do students as our target group whereas a lot of the projects from the other streams did use students as the target group. This made choosing a new brief far less exciting as I wasn't really interested in doing a student project. I ended up choosing a brief from my own stream group: Wilma in the City. I really liked this one as it was targeting elderly and was the only brief I saw with a brief designed around this group. I also felt that it had a lot of potential with the 3 How Might We provocations it identified.
On Friday, personal circumstances held me back from attending class until late. However my lecturer and good friends helped me out and offered me support and a recap on the session.
My friends took me down to Tussock to get food as I hadn't eaten yet that morning and ran me through what they'd done and what I needed to do moving forward which was really good of them. This meant we all missed the EXCHANGE session that happened but for me I didn't really want to be around a group of strangers at that time so I really appreciated my friends helping me out and missing it too.
On Tuesday we had our presentations which didn't go as well as I would've hoped. I am pleased that this part of the project is now finished so that I can move forward with a new brief.
It was interesting looking over the briefs done by the other teams as in our stream we had been told not to do students as our target group whereas a lot of the projects from the other streams did use students as the target group. This made choosing a new brief far less exciting as I wasn't really interested in doing a student project. I ended up choosing a brief from my own stream group: Wilma in the City. I really liked this one as it was targeting elderly and was the only brief I saw with a brief designed around this group. I also felt that it had a lot of potential with the 3 How Might We provocations it identified.
On Friday, personal circumstances held me back from attending class until late. However my lecturer and good friends helped me out and offered me support and a recap on the session.
My friends took me down to Tussock to get food as I hadn't eaten yet that morning and ran me through what they'd done and what I needed to do moving forward which was really good of them. This meant we all missed the EXCHANGE session that happened but for me I didn't really want to be around a group of strangers at that time so I really appreciated my friends helping me out and missing it too.
Tuesday, 16 August 2016
Week 5 Rationale
Not really sure what's meant to go in this but here goes...
Our concept arose when using the SLIP approach to arrange our ideas in one of the early weeks. When using this method to synthesise our ideas about driving stress, we stumbled across the never ending debate around equality and how women have been introduced into the workforce to support the earnings of the husband, but are also still expected to run the household. We then had to relate back to the idea of stress whilst driving. From conversations with working mums what we discovered was that working mothers don't find driving to/from work stressful, and that their commute is actually the only time during the day they get alone. This led us to basing our brief around the need for working mothers to embrace their time alone and get some "me time". We kept our style consistent across our presentation/document platforms, utilising a bright colour palette and illustrative style to communicate our points.
Our concept arose when using the SLIP approach to arrange our ideas in one of the early weeks. When using this method to synthesise our ideas about driving stress, we stumbled across the never ending debate around equality and how women have been introduced into the workforce to support the earnings of the husband, but are also still expected to run the household. We then had to relate back to the idea of stress whilst driving. From conversations with working mums what we discovered was that working mothers don't find driving to/from work stressful, and that their commute is actually the only time during the day they get alone. This led us to basing our brief around the need for working mothers to embrace their time alone and get some "me time". We kept our style consistent across our presentation/document platforms, utilising a bright colour palette and illustrative style to communicate our points.
Friday, 12 August 2016
Week 4
Oh the highs and lows! This week has definitely had it's moments.
Hannah and I have made a lot of progress in refining and synthesising our project as well as making a lot of advancement in our visual style thanks to a push from Lee to really work my graphic design skills.
On Tuesday, we spent most of our time away from our classmates as we weren't as far along as them and found it to be a really noisy and stressful environment. We found a quiet spot on d-floor and made a lot of progress re-drafting our document.
Between classes Hannah worked on her illustrations and I did a lot of the work putting together the document. I feel like this project has been a little one-sided in terms of work load which has definitely been a little frustrating. Especially as the only real thing that's made this project different by working with a partner is that I have to work with a style that is not one I personally like. This is good learning however as it helps to push me to create good design out of styles I don't necessarily like.
On Friday morning we arrived to class with a print out of our booklet ready for some feedback. We got some initial peer feedback before the class started and then when it began we saw Mark headed our way and so asked him for some feedback. He not only requested we move it to the floor but made us lay it out in a specific way to suit him, then he requested our presentation which we haven't yet designed as we wanted to get our visual style throughout our document right first. This wasn't good enough for him though and he rudely walked away without giving us any feedback. Gray however came to our rescue and looked over it, giving us some great feedback to go away and improve on. We spent an hour and a half making these changes before reprinting to show Lee. As much as it hurt, Lee cracked down on our design but she was right when she pulled me out for not using my graphic design skills. She also helped us to really get down to the nitty gritty and define our project in a really concise manner. We have a lot to be done over the next few days before presentation and I was a little frustrated by my partner claiming her "busy weekend" would restrict her from being able to do much, however I will do as much as I can and hopefully meet with her on Monday to prepare for presentation on Tuesday.
Hannah and I have made a lot of progress in refining and synthesising our project as well as making a lot of advancement in our visual style thanks to a push from Lee to really work my graphic design skills.
On Tuesday, we spent most of our time away from our classmates as we weren't as far along as them and found it to be a really noisy and stressful environment. We found a quiet spot on d-floor and made a lot of progress re-drafting our document.
Between classes Hannah worked on her illustrations and I did a lot of the work putting together the document. I feel like this project has been a little one-sided in terms of work load which has definitely been a little frustrating. Especially as the only real thing that's made this project different by working with a partner is that I have to work with a style that is not one I personally like. This is good learning however as it helps to push me to create good design out of styles I don't necessarily like.
On Friday morning we arrived to class with a print out of our booklet ready for some feedback. We got some initial peer feedback before the class started and then when it began we saw Mark headed our way and so asked him for some feedback. He not only requested we move it to the floor but made us lay it out in a specific way to suit him, then he requested our presentation which we haven't yet designed as we wanted to get our visual style throughout our document right first. This wasn't good enough for him though and he rudely walked away without giving us any feedback. Gray however came to our rescue and looked over it, giving us some great feedback to go away and improve on. We spent an hour and a half making these changes before reprinting to show Lee. As much as it hurt, Lee cracked down on our design but she was right when she pulled me out for not using my graphic design skills. She also helped us to really get down to the nitty gritty and define our project in a really concise manner. We have a lot to be done over the next few days before presentation and I was a little frustrated by my partner claiming her "busy weekend" would restrict her from being able to do much, however I will do as much as I can and hopefully meet with her on Monday to prepare for presentation on Tuesday.
Friday, 5 August 2016
Week 3
Now I''m feeling like we're making progress!
We are now finished our third week on this project and I feel that Hannah and I really understand our concept, we've both done a lot of research both primary and secondary that has developed our individual understanding of our target audience and when we come together our discussion flow so easily because of this shared knowledge.
We have a really clear visual direction and we both seem to have a very clear direction for the brief as a whole.
We've made a couple of really great insights over the week, discovering firstly that working mums don't seem to find driving to be a cause of stress, which lead us to have to really dive into our concept and work around how we were going to pose this brief given our initial assumptions were wrong. We worked around that to come up with the idea that working women are stressed trying to balance work and home life and that the time spent commuting is their only alone time which a lot of them appreciate, however they do resent that it can't somehow be used more productively. So Hannah and I have come up with a brief that is all about developing a design solution to utilise the time working women spend in their cars commuting.
Going through the class exercises has really solidified our concept for us which has definitely helped us to understand our position really well which hopefully means we will be able to communicate it well.
Even though the exercises have been really helpful, Hannah and I have found the class times to be somewhat unproductive and frustrating. They are broken a lot and the tutors talk at us a lot when sometimes we just need some quiet time to nut through stuff. We feel that a lot of our time is spent being talked at and half the stuff that is being said is just a repeat of things we've heard and is too broad so not all that useful to the class as a whole. When we went into the private room on D floor to work on Friday we probably had the most productive session we've had so far which was really critical at this stage as the Week 5 hand in is coming up really quickly.
We are now finished our third week on this project and I feel that Hannah and I really understand our concept, we've both done a lot of research both primary and secondary that has developed our individual understanding of our target audience and when we come together our discussion flow so easily because of this shared knowledge.
We have a really clear visual direction and we both seem to have a very clear direction for the brief as a whole.
We've made a couple of really great insights over the week, discovering firstly that working mums don't seem to find driving to be a cause of stress, which lead us to have to really dive into our concept and work around how we were going to pose this brief given our initial assumptions were wrong. We worked around that to come up with the idea that working women are stressed trying to balance work and home life and that the time spent commuting is their only alone time which a lot of them appreciate, however they do resent that it can't somehow be used more productively. So Hannah and I have come up with a brief that is all about developing a design solution to utilise the time working women spend in their cars commuting.
Going through the class exercises has really solidified our concept for us which has definitely helped us to understand our position really well which hopefully means we will be able to communicate it well.
Even though the exercises have been really helpful, Hannah and I have found the class times to be somewhat unproductive and frustrating. They are broken a lot and the tutors talk at us a lot when sometimes we just need some quiet time to nut through stuff. We feel that a lot of our time is spent being talked at and half the stuff that is being said is just a repeat of things we've heard and is too broad so not all that useful to the class as a whole. When we went into the private room on D floor to work on Friday we probably had the most productive session we've had so far which was really critical at this stage as the Week 5 hand in is coming up really quickly.
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